Real fan, recorded sounds or an app?
There are three broad types. Fan-based machines like the Yogasleep Dohm Nova make their sound with a real fan, so it's continuous and never loops, but you get one kind of sound. Speaker-based machines like the Hushh 2, Ewan and Tommee Tippee's sleep aids play recordings, which gives you choice (shushing, heartbeat, rain) and portability. App-connected machines like the Hatch Baby add remote control, routines and a night light you can dim from your phone.
For most babies, any steady sound at a sensible volume does the job, so decide based on where you'll use it and how much control you want.
Volume and placement matter more than the brand
The 2014 Pediatrics study found that every one of the 14 infant sleep machines tested could exceed 50 decibels at 30cm on full volume, and three topped 85 decibels. So keep the machine away from the cot and the volume modest. Hatch suggests at least 3 feet (about a metre) away, ideally near the door, starting at around 30% volume, with a simple check: if you can talk at arm's length without raising your voice, it's fine. A free sound meter app on your phone will give you a rough reading.
Makers' advice varies, though. Sweet Dreamers suggests hanging Ewan on the cot bars or putting him on a bedside table within a metre of your baby. If your soother sits that close, keep it on a low setting.
All night, timer or cry sensor?
Some parents run white noise all night; others only use it to help their baby settle. The Hatch Baby, Hushh 2, Ewan Deluxe and Dohm Nova can all run continuously (the Nova's timer is optional). The Munchkin Shhh is listed with 10, 20 and 30 minute timer settings, so it's more of a settling aid. Cry sensors, on the Ewan Deluxe and Tommee Tippee's sleep aids, are a useful middle ground: the sound goes off, then comes back on when your baby cries.
Night lights: dim and warm
A built-in night light is worth having for feeds and nappy changes, as long as it's dim and warm-toned. Sweet Dreamers and Tommee Tippee both claim their red glow encourages melatonin, the sleep hormone; I'd treat that as a marketing bonus rather than a reason to buy. The practical win is simply not having to switch on the main light at 3am.
Beware lookalikes and upsells
The Hatch Rest has been replaced by the Hatch Baby, and a search for 'Hatch Rest 2nd Gen' on Amazon UK throws up listings from other brands at around £35 to £40 that borrow the name. If you want the real thing, check that the seller is Hatch. Hatch Baby also comes with three months of its Hatch+ subscription; after that it's optional, and the basic sounds and lights keep working without it.